Introduction
Sundance Lab (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website www.sundancelab.in, attend our events, or interact with our services.
By using our website or services, you consent to the collection and use of your personal information as described in this Privacy Policy. This policy complies with the Digital Personal Data Protection Act (DPDPA), 2023 and other applicable Indian data protection laws.
Information We Collect
Personal Information
We may collect the following personal information when you:
- Register for events or festivals
- Purchase tickets or merchandise
- Subscribe to our newsletter
- Contact us through forms or email
- Use our website or mobile applications
This information includes:
- Full name and contact details (email, phone number, address)
- Date of birth and age verification
- Payment information (processed securely through third-party payment gateways)
- Government-issued ID details (for age verification and security purposes)
- Emergency contact information
- Dietary restrictions and accessibility requirements
- Social media profiles (if you choose to connect)
Usage Information
We automatically collect certain information when you visit our website:
- IP address and browser type
- Operating system and device information
- Pages visited, time spent, and navigation patterns
- Referral sources and search terms
- Location data (with your consent)
Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to:
- Enhance your browsing experience
- Remember your preferences and login status
- Analyze website traffic and user behavior
- Deliver targeted content and advertisements
- Measure the effectiveness of our marketing campaigns
How We Use Your Information
We use your personal information for the following purposes:
Event Management
- Processing ticket purchases and event registrations
- Sending event confirmations, updates, and important announcements
- Managing attendee lists and access control
- Providing customer support and assistance
- Ensuring safety and security at events
Marketing and Communication
- Sending newsletters, promotional offers, and event announcements (with your consent)
- Personalizing content and recommendations
- Conducting surveys and market research
- Social media engagement and community building
Legal and Operational
- Complying with legal obligations and regulatory requirements
- Preventing fraud and ensuring security
- Resolving disputes and enforcing our terms
- Improving our services and website functionality
Data Sharing and Disclosure
We may share your personal information in the following circumstances:
Service Providers
We work with trusted third-party service providers who assist us in:
- Payment processing and financial transactions
- Email marketing and communication services
- Website hosting and technical maintenance
- Event logistics and vendor management
- Customer support and help desk services
Legal Requirements
We may disclose your information if required by law or in response to:
- Court orders, subpoenas, or legal proceedings
- Government investigations or regulatory inquiries
- Emergency situations involving safety or security threats
- Protection of our rights, property, or the safety of others
Business Transfers
In the event of a merger, acquisition, or sale of our business, your personal information may be transferred to the new owner, subject to this Privacy Policy.
Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption of sensitive data during transmission and storage
- Secure payment gateways for financial transactions
- Regular security assessments and vulnerability testing
- Access controls and employee training on data protection
- Incident response procedures for data breaches
Your Rights
Under the DPDPA 2023, you have the following rights regarding your personal data:
Access and Portability
- Request access to your personal information we hold
- Obtain a copy of your data in a portable format
Correction and Updates
- Request correction of inaccurate or incomplete information
- Update your preferences and contact details
Erasure and Deletion
- Request deletion of your personal information (subject to legal obligations)
- Withdraw consent for processing (where applicable)
Restriction and Objection
- Restrict or object to certain types of data processing
- Opt out of marketing communications
To exercise these rights, please contact us at privacy@sundancelab.in with your request and proof of identity.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
- Event-related data: 3 years after the event date
- Marketing communications: Until you unsubscribe
- Financial records: 7 years as required by Indian law
- Website analytics: 26 months from collection
International Data Transfers
Your personal information may be transferred to and processed in countries outside India. We ensure appropriate safeguards are in place, including:
- Adequacy decisions by the Data Protection Board of India
- Standard contractual clauses or similar protections
- Consent for specific transfers (where required)
Children’s Privacy
Our events and services are primarily intended for adults (18+). We do not knowingly collect personal information from children under 18 without verifiable parental consent. If we become aware that we have collected information from a child under 18, we will take steps to delete such information promptly.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices on our platform
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us:
Sundance Lab
Email: Info@sundancelab.com
Phone: +918569986452
Address: Plot No 347, Sector 56, Phase 5, HSIDC-Kundli,
Sonipat, Sonepat, Haryana,
India, 131028.
For complaints or disputes that cannot be resolved directly with us, you may contact the Data Protection Board of India.
This Privacy Policy is effective as of the date last updated and governs your use of our website and services.